I like Irene Adler. She is one of my favourite characters in the original Sherlock Holmes canon. A Scandal in Bohemia is one of my favourite of the Arthur Conan Doyle short stories. It is funny and slightly whimsical in a way the stories dealing with serious crimes can’t be. Reading A Scandal in Bohemia and The Adventure of the Yellow Face as an adult showed me just how far ahead of his time Arthur Conan Doyle was on social issues. Irene Adler gets the better of Sherlock Holmes in Doyle’s world because in Doyle’s eyes she is Holmes’s equal. It is a strong feminist statement that was made at a time when women having the right to vote was considered preposterous.

You're fucking killing me, #setlock...

Enigmatic pictures of the backs of people's heads?  Cool.
Random pictures of locations?  Informative and non-spoilery.
Shout-outs to the crew?  Amazing.  We should thank them for all their hard work.
Pics of the actual shoot (the cast doing casty things)?  I'm not down.

I like watching my TV tabula rasa. I don't want any hints, any guesses, any theorising, any indication at all about what might be coming my way.  I want every possible outcome preserved, including the following:

1. John and Mary's baby is happy and healthy.  (I will pop open a bottle of wine and have a squeegasm over its adorableness.)
   
2. John and Mary's baby died and everyone is devastated.  (I will kill an entire bottle of wine, rip apart a whole rotisserie chicken with my bare hands and sob.  All while wearing clothing with an elasticated waist.)
3. Mary had the baby, and it's not John's.  (I will have a gulp of wine and say smugly, "I told you that bitch was shady.")
4. Mary had the baby; it's John's, and everyone (including Uncle Sherlock) is very happy.  (I will have a gulp of wine and say smugly, "The baby is comedy gold; I told you Moffat and Gatiss would bring the jokes.")
5. A dingo takes the baby.  (I will choke on my wine, sit up in shock and say, "There are dingos in London?")

The less I know, the less I'm able to anticipate and the bigger the emotional payoff.  I LIVE for those Red Wedding moments.  I know the #setlock pics and videos won't reveal any major plot twists (at least I hope they won't!), but I DON'T WANT TO KNOW ANYTHING.  Not if a character is walking with a limp, not if a character got a new haircut, not what colour socks a character is wearing.  I definitely don't want to know who's on the call sheet.  I want the people creating the show to reveal what they want me to know when they want me to know it.  That's part of the experience for me.  It's becoming impossible to follow #Sherlock without seeing things that make me "theorise without all the data" - a capital offence. 

I know it comes down to personal preferences, and there is another kind of viewer who likes to try and put all the pieces together beforehand, so I'm not asking anyone to stop, but you guys are killing me...