You're fucking killing me, #setlock...
Enigmatic pictures of the backs of people's heads? Cool.
Random pictures of locations? Informative and non-spoilery.
Shout-outs to the crew? Amazing. We should thank them for all their hard work.
Pics of the actual shoot (the cast doing casty things)? I'm not down.
I like watching my TV tabula rasa. I don't want any hints, any guesses, any theorising, any indication at all about what might be coming my way. I want every possible outcome preserved, including the following:
The less I know, the less I'm able to anticipate and the bigger the emotional payoff. I LIVE for those Red Wedding moments. I know the #setlock pics and videos won't reveal any major plot twists (at least I hope they won't!), but I DON'T WANT TO KNOW ANYTHING. Not if a character is walking with a limp, not if a character got a new haircut, not what colour socks a character is wearing. I definitely don't want to know who's on the call sheet. I want the people creating the show to reveal what they want me to know when they want me to know it. That's part of the experience for me. It's becoming impossible to follow #Sherlock without seeing things that make me "theorise without all the data" - a capital offence.
I know it comes down to personal preferences, and there is another kind of viewer who likes to try and put all the pieces together beforehand, so I'm not asking anyone to stop, but you guys are killing me...